Google Analytics Individual Qualification Practice Exam

Which tool can be used for tracking website traffic sources?

1. Google Search Console

2. Google Analytics

3. Google Data Studio

4. Google Ads

The correct answer is: Google Analytics

Google Analytics is specifically designed for tracking website traffic sources. It provides detailed insights into how users arrive at your website, whether it's through organic search, paid advertising, social media, referrals, or direct visits. With Google Analytics, you can analyze various metrics, such as the number of visitors, the source of traffic, user behavior on the site, and conversion statistics. Furthermore, it allows users to create reports that can break down traffic by source and medium, helping marketers understand which channels are most effective for their specific goals. This level of data granularity is essential for optimizing marketing strategies and improving overall website performance. In contrast, while Google Search Console provides valuable information about search performance and issues related to website indexing, it does not track traffic sources comprehensively like Google Analytics. Google Data Studio is primarily a reporting tool used for visualizing data, and while it can display data from Google Analytics, it does not track traffic itself. Google Ads is focused on managing ad campaigns and tracking their performance but does not provide the full picture of website traffic sources on its own.