Google Analytics Individual Qualification Practice Exam

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Study for the Google Analytics Individual Qualification Exam. Use our interactive flashcards and multiple choice questions, each with hints and explanations. Prepare confidently for your certification!

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Which technology is used to create Smart Goals in Google Analytics?

Machine-learning algorithms
Custom Reports
Analytics Goals
Remarketing audience

The correct answer is: Machine-learning algorithms

Smart Goals in Google Analytics are designed to automatically track user behavior and generate insights based on machine-learning algorithms. These algorithms analyze various user engagement signals from your website, such as session duration, pages per session, and other engagement metrics. By leveraging machine learning, Smart Goals can efficiently identify high-quality visits that are likely to convert without the need for manual configuration of specific conversion criteria. This technology allows businesses to optimize their advertising strategies by focusing on these high-quality sessions. In contrast, options like Custom Reports, Analytics Goals, and Remarketing audience are more traditional tools and features within Google Analytics that do not incorporate machine-learning capabilities to identify and classify user interactions in the same way that Smart Goals do.