Google Analytics Individual Qualification Practice Exam

Which report helps to assess user behavior after they land on a website?

1. Acquisition Report

2. Behavior Flow Report

3. Exit Pages Report

4. Goal Completions Report

The correct answer is: Behavior Flow Report

The Behavior Flow Report is designed specifically to visualize and analyze the paths users take through a website after they arrive. It allows marketers and website owners to understand how users navigate from one page to another, including any places where they drop off or convert. By mapping out user flows, this report provides insights into user engagement and can highlight areas of the site that may need improvement to enhance user experience or drive conversions. In contrast, the Acquisition Report focuses on how users find your website—such as through organic search, paid ads, or social media—rather than tracking their behavior once they are on the site. The Exit Pages Report looks primarily at which pages users are leaving from, providing insights into possible points of frustration but not the full journey users take on the site. Goal Completions Report tracks specific actions that fulfill predefined objectives, but it doesn’t provide a detailed view of the user’s journey through the site. Each of these reports serves different purposes, but the Behavior Flow Report is the most targeted for assessing user behavior post-landing on the website.