Google Analytics Individual Qualification Practice Exam

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Study for the Google Analytics Individual Qualification Exam. Use our interactive flashcards and multiple choice questions, each with hints and explanations. Prepare confidently for your certification!

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When will Google Analytics be unable to identify sessions from the same user by default?

When the sessions happen in the same browser on the same device
When the sessions share the same browser cookie
When the sessions happen in different browsers on the same device
When the sessions happen in the same browser on the same day

The correct answer is: When the sessions happen in different browsers on the same device

Google Analytics relies on tracking specific identifiers, primarily cookies, to recognize sessions from the same user. When users visit a site using different browsers on the same device, Google Analytics treats each browser as a separate entity. This is because each browser maintains its own set of cookies and storage. As a result, even if the user is the same, the sessions initiated in different browsers cannot be associated with one another. Understanding that Google Analytics identifies sessions through cookies clarifies this concept. If a user opens Chrome and Firefox on the same device, each browser does not share cookies with the other, preventing Google Analytics from linking the sessions across these browsers. This is why tracking sessions becomes challenging when different browsers are involved, leading to the conclusion that sessions from the same user remain unidentified by default in this scenario.