Google Analytics Individual Qualification Practice Exam

Disable ads (and more) with a membership for a one time $2.99 payment

Study for the Google Analytics Individual Qualification Exam. Use our interactive flashcards and multiple choice questions, each with hints and explanations. Prepare confidently for your certification!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.


When linking a Google Ads account to Google Analytics, what is not possible?

  1. A. Import Analytics Goals and transactions into Google Ads as conversions

  2. B. Adjust keyword bids in Google Ads from Google Analytics

  3. C. View Google Ads click and cost data next to site engagement data in Analytics

  4. D. Create remarketing lists in Analytics to use in Google Ads campaigns

The correct answer is: B. Adjust keyword bids in Google Ads from Google Analytics

When linking a Google Ads account to Google Analytics, adjusting keyword bids directly from Google Analytics is not possible. The integration allows for the flow of data between the two platforms, enabling users to analyze performance and gain insights, but any actual adjustments to keyword bids must be done within the Google Ads platform itself. Google Analytics serves as a powerful tool for tracking and analyzing user behavior and campaign performance, providing metrics such as clicks, impressions, and cost data alongside site engagement statistics. This comprehensive view supports better decision-making regarding marketing initiatives and budget allocations. However, while Analytics provides valuable insights and allows for the importation of goals and transactions as conversions into Google Ads, as well as the creation of remarketing lists to enhance targeting in campaigns, it does not facilitate direct adjustments to keyword bids. All bidding strategies and adjustments need to occur within Google Ads, ensuring clear roles for each platform in the digital marketing ecosystem.