Google Analytics Individual Qualification Practice Exam

What first must be set up to track users and sessions across multiple domains?

1. Data Import

2. Ad Exchange Linking

3. Cross-domain tracking

4. Google Ads Linking

The correct answer is: Cross-domain tracking

To effectively track users and sessions across multiple domains, cross-domain tracking must be implemented. This setup ensures that when users navigate between different domains (for instance, from a primary website to a subdomain), their sessions are recognized as one continuous journey rather than being segmented into separate sessions for each domain. With cross-domain tracking, specific configurations such as linking the domains using the same Google Analytics property and implementing the necessary tracking code adjustments are necessary. This allows Analytics to maintain user identification through the various domains, facilitating a clearer understanding of user behavior and seamless tracking of conversions. The other options, while related to different aspects of Google Analytics and marketing strategies, do not specifically address the need for maintaining session continuity across multiple domains. Techniques like data import, ad exchange linking, and Google Ads linking each serve distinct purposes but do not facilitate the critical function of cross-domain tracking that allows for comprehensive user tracking across different web properties.