Google Analytics Individual Qualification Practice Exam

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Study for the Google Analytics Individual Qualification Exam. Use our interactive flashcards and multiple choice questions, each with hints and explanations. Prepare confidently for your certification!

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What data does Google Analytics prohibit collecting?

Product SKU(s)
Billing city
Purchase amount
Personally identifiable information

The correct answer is: Personally identifiable information

Google Analytics prohibits the collection of personally identifiable information (PII) because it poses significant privacy concerns and can violate user trust as well as legal regulations. PII includes data that can identify an individual, such as names, email addresses, or social security numbers. By preventing the collection of this type of information, Google Analytics helps ensure that businesses comply with privacy laws like the General Data Protection Regulation (GDPR) and maintains a focus on aggregate, anonymized data analysis. The other options listed—product SKUs, billing city, and purchase amount—do not fall under the category of personally identifiable information. Instead, these data points are related to the transaction and product details, which can provide valuable insights into business performance without compromising individual privacy. Collecting this type of information is essential for understanding customer behavior and improving marketing strategies.