Google Analytics Individual Qualification Practice Exam

If a web page visitor clears the Analytics cookie from their browser, what will occur?

1. Analytics will set a new browser cookie the next time a browser loads a tracked page

2. Analytics will set a new unique ID the next time a browser loads a tracked page

3. Analytics will not be able to associate user behavior data with past data collected

4. All of the above

The correct answer is: All of the above

When a web page visitor clears the Analytics cookie from their browser, all of the outcomes described in the choices occur as a result of the cookie being deleted. First, Analytics relies on cookies to track user sessions and behavior across the website. When the cookie is cleared, it removes the unique identifier that was associated with that visitor. Consequently, Analytics will set a new browser cookie the next time the visitor loads a tracked page; this allows for continued tracking, but it essentially starts a new session for that user as if they were a new visitor. Second, a new unique ID will be assigned to the visitor on subsequent visits after the cookie is cleared. This is because the previous ID is tied to the removed cookie, and without it, the system recognizes the visitor as a new entity. Finally, with the removal of the cookie, Analytics will be unable to associate the user's behavior data from past sessions with the new data collected under this new unique ID. This means any historical behavior or interactions cannot be matched to the current activity, effectively severing the connection to any prior data associated with that user. The combination of these outcomes highlights how cookie management is crucial for tracking continuity in Google Analytics, illustrating the importance of cookies in maintaining a consistent view of user interactions over