Google Analytics Individual Qualification Practice Exam 2025 – Comprehensive Test Prep

Disable ads (and more) with a premium pass for a one time $4.99 payment

Question: 1 / 200

What is not considered a "source" in Google Analytics by default?

email

In Google Analytics, sources are categorized into specific traffic origins that help track how users arrive at a website. A source typically refers to the origin of the traffic – it could be a search engine, another website, or a specific method like email.

When considering the options provided, the term "email" typically refers to a medium rather than a source by itself. In Google Analytics, traffic that comes from email campaigns is usually tagged with 'medium' as "email" and attributed a source based on the specific email client or campaign that directed the visitor. Thus, while email is important for tracking, it does not qualify as a source in the strictest default sense within Google Analytics.

On the other hand, "direct," "google," and "googlemerchandisestore.com" are all recognized as sources. "Direct" indicates traffic that arrives without a known source (such as typing the URL directly into the browser), while "google" represents users coming from Google search results. The term "googlemerchandisestore.com" is the specific domain that acts as a source when visitors navigate from that site to the analyzed site. This distinction highlights the varied nature of attributions within Google Analytics, particularly regarding how traffic is categorized and tracked

Get further explanation with Examzify DeepDiveBeta

(direct)

google

googlemerchandisestore.com

Next

Report this question

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy